Instagram is one of the most popular social media platforms for artists and creatives to showcase their work and connect with potential clients. If you're looking to use Instagram for your art business, it's important to set up a business account, rather than a personal account. In this guide, we'll cover the steps to create a business account, set up your Instagram profile, choose the right profile picture, bio, and username, and add links to your website or portfolio using Linktree.
Creating a Business Account
The first step in creating a strong Instagram profile is to sign up for an account. Once you've downloaded the app and created an account, you can go to your profile settings and select "Switch to Professional Account". From there, you can choose between a Creator Account or a Business Account.
A Creator Account and a Business Account are two different types of Instagram accounts. The main difference between a Creator Account and a Business Account is their focus. While both account types offer similar features, Creator Accounts are geared toward growing personal brands and audiences, while Business Accounts are focused on promoting and selling products or services.
A Creator Account is designed for influencers, public figures, and content creators who want to grow their following and engage with their audience. This account type offers features like insights on audience growth, engagement metrics, and content performance, as well as the ability to manage direct messages more effectively. Creator accounts also provide tools for monetizing content, including brand collaborations and affiliate marketing.
A Business Account, on the other hand, is designed for businesses and brands that want to use Instagram as a marketing tool. This account type provides access to advanced analytics, such as audience demographics and website clicks, which can be used to track the success of marketing campaigns. Business accounts also offer the ability to create and run Instagram ads, as well as add contact buttons, such as email and phone number, directly to the profile.
Setting up Your Instagram Profile
Once you've created your business account, you can start customizing your profile.
Choosing the Right Profile Picture
Your profile picture is the first thing people see when they visit your profile. Choose a high-quality image that represents your art or brand. If you're an artist, consider using a photo of one of your pieces. If you're a brand, use your logo.
Creating a Strong Bio
Your bio is your chance to tell visitors what you do and why they should follow you. Keep it short and sweet, and make sure to highlight what makes you unique. Use keywords and hashtags to make your profile more discoverable.
Choosing the Right Username
Your username is your unique identifier on Instagram. Choose a username that is easy to remember and represents your art or brand.
Adding Links with Linktree
Linktree is a popular tool that allows you to add multiple links to your Instagram bio. This is especially useful for artists and creatives who want to direct visitors to their website, portfolio, or other social media channels. Simply sign up for a free Linktree account, add your links, and copy the Linktree link to your Instagram bio.
In conclusion, creating a strong Instagram profile is essential for artists and creatives looking to showcase their work and connect with potential clients. By creating a business account, choosing the right profile picture, bio, and username, and using tools like Linktree to add links to your website or portfolio, you can create a profile that represents your art and brand. Happy posting!
