Updated: Mar 25
As an artist, promoting your artwork on social media can be a powerful way to increase your visibility, build your brand, and connect with potential buyers and collectors. Facebook, in particular, offers a variety of tools and features that can help artists promote their work and build a following. By creating a Facebook page specifically for your artwork, you can showcase your unique style, share your process and inspiration, and reach a wider audience than you might be able to through traditional marketing channels. In this blog post, we'll walk you through the steps to create a Facebook page that is tailored to promoting your artwork, so you can start building your online presence and growing your career as an artist.
Step 1: Log in to Facebook
To create a Facebook page, you'll need to log in to your personal Facebook account. If you don't have an account yet, you can create one by going to www.facebook.com and clicking "Sign Up."
Step 2: Click on "Pages" in the left-hand menu
Once you're logged in to your Facebook account, click on "Pages" in the left-hand menu. If you don't see "Pages" in the menu, click on the "See More" button to expand the menu options.
Step 3: Click on "Create Page"
Next, click on the "Create Page" button located at the top right-hand corner of the screen.
Step 4: Choose a page type
When prompted to choose a page type, select "Artist, Band, or Public Figure" and then choose "Artist" as your subcategory.
Step 5: Add basic information
After you've chosen your page type, you'll need to add some basic information about your art, such as the name of your art business or brand, your profile picture (which should be your logo or a high-quality image of your art), and a cover photo (which should be a high-quality image of your art that represents your brand).
Step 6: Complete your page setup
Once you've added your basic information, Facebook will prompt you to complete your page setup by adding additional details such as your website URL, a description of your art, and contact information. Make sure to add your best work and highlight your unique style to make your page stand out.
Step 7: Customize your page
After you've completed your page setup, you can customize your page by adding posts, photos, videos, and other content that showcases your art. You can also add additional features such as an events calendar, a contact button, and other calls to action to help your audience engage with your art.
Tips for Creating a Facebook Page to Promote Your Art
Use high-quality images to showcase your art.
Post regularly to keep your audience engaged and informed about your art.
Share your inspiration and process behind your art to build a deeper connection with your audience.
Use Facebook's targeting tools to reach the right audience for your art.
Collaborate with other artists or art-related pages to expand your reach and build relationships within the art community.
In conclusion, creating a Facebook page specifically for promoting your art can be a great way to build a following, showcase your unique style, and grow your career as an artist. By following these steps and tips, you can create a professional and engaging page that attracts followers and helps you achieve your goals.
But don't stop there! To truly take your Facebook marketing to the next level, we highly recommend checking out our e-book, "Facebook for Creatives 2023." This digital download provides even more tips and tricks to help you navigate and optimize your Facebook page and is the perfect companion to this blog post.
With our e-book, you'll gain a deeper understanding of how to navigate the changes in Facebook Facebook pages, Meta Business Suite, and sharing strategies, and learn how to create engaging content to take selling and sharing your artwork to the next level. So what are you waiting for? Download "Facebook for Creatives 2023" today and start promoting your artwork with confidence!