top of page

The Art of Art Show Promotion: How Artists Can Take Control and Make a Splash

Updated: Jul 2

art show with person looking at art art show promotion

Participating in an art show is a fantastic opportunity for artists to showcase their work and connect with new audiences. However, the success of an art show doesn't just rely on the quality of the art and the organization of the event. Artists must also take an active role in promoting their art show and their work online. In this guide, we'll explore the specific steps that artists can take to maximize their reach and attract a larger audience.

Leverage Facebook: Go to the Art Show event page on Facebook and use the "Invite" feature to invite your friends and family to attend. Share the event and related posts on your Facebook pages and profiles, and engage with your audience by responding to comments and questions.

Utilize Instagram: Instagram is a great platform for promoting your art show. Use relevant

smart phone showing instagram app symbol for art show promotion

hashtags to increase visibility, and share sneak peeks of your work, behind-the-scenes photos, and updates on the event. You can also copy and paste the list of hashtags generated for the event, and refer to the free Hashtag Tip Sheet for Artists for further guidance.

Utilize Nextdoor: Nextdoor is a great way to reach a local audience and promote your art show. Create an event on Nextdoor and include the flyer image and a detailed description of the event. Encourage people to attend, and share the event on your Nextdoor profile.

Utilize Online Event Calendars: Online event calendars like Eventbrite, Artsy, Nextdoor, your local online newspaper, and other event calendars can help you reach a wider audience. List your art show on these directories and make sure to include high-quality images and a detailed description of your event. Utilizing online directories can help you reach a wider audience and increase visibility for your art show.

iphone with youtube symbol

Create a Video Promo: A video promo is a great way to showcase your work and give potential visitors a taste of what they can expect at your art show. Create a short video featuring highlights of your work, interviews with artists, or a behind-the-scenes look at the preparation process using the Videomaker in your WIX website dashboard, Canva, or Word Swag App. Share your video on social media and other online platforms to reach a wider audience.

Share Printed Materials: In addition to promoting your art show online, don't forget the power of traditional marketing methods. Share and post printed flyers and postcards around town, and consider handing out flyers in high-traffic areas.

iphone with youtube symbol art show promotion

Send Email Invitations: Personalized email invitations are a great way to reach out to your network of friends, family, and colleagues, inviting them to attend your art show. Make sure to include all the details of the event, as well as any special features or attractions. Personalized emails are a great way to connect with your audience and generate excitement for your event.

Collaborate with Other Artists: Collaborating with other artists is a great way to reach new audiences and build a sense of community around your art show. Consider hosting a joint art show or collaborating on a social media campaign to promote your art show. By working together, you can reach a larger audience and create a more memorable event.

Promoting your art show is an essential part of the art show experience. By leveraging Facebook, Instagram, Nextdoor, online calendar and directories, videos, email, and traditional marketing methods, artists can take control of their art show promotion and make a lasting impression on their audiences. So get creative, get organized, and make the most of your next art show!

Looking to promote your art shows on Facebook and Instagram but find it overwhelming and unsure how to do it? I have created two beginner's guides - Facebook for Creatives 2023 and Instagram for Creatives 2023 - which are packed with valuable tips and insights to help you succeed. Click here to learn more about these resources and take your social media game to the next level. Don't miss out on the opportunity to reach a wider audience and promote your art shows like a pro!

About the Author:

Angela Swanson is not just an artist, but a seasoned expert in WIX Web Design and online marketing, specializing in helping fellow artists thrive in the digital space. With a deep understanding of the art world and a knack for creating captivating websites, Angela offers boutique and affordable services tailored to artists and art-related sites. Whether you're looking to create an engaging online portfolio or want to effectively market your art, Angela's online services are designed to meet your unique needs.

Angela's passion for empowering artists extends beyond web design; she provides resources that help artists enhance their online presence. If you're interested in boosting your Instagram visibility, sign up for a free Instagram Hashtag Tip Sheet. To explore more about Angela's services and how they can elevate your art career, visit the Web Services page. Don't just showcase your art—let it make a digital splash!

61 views0 comments

Artful GIfts

bottom of page